Web Design
Travel Blog
IN Web Design
Synopsis
Project: Redesign a site of our choice, the home page and a content page.
Objective: Position her brand and her art while creating a modern branding statement and website with a coherent structure. Create a more attractive environment for travel fans as well as art lovers. The end goal is to increase her art exposure and selling site.
Target : users that have heard of her through TV programs and art fair.
Bias: Used clean lines to go against codes used in most travel and blog sites. Tried to clarify her statement and storytelling through clean text and logo. She expresses her point of view on travel through her art and it is a very rare way to treat travel on the web currently.
Note of intent
Create a graphic identity modern and elegant but also using handwritten elements to reflect her artistic side and authenticity. Her world invite you to dream but also to create emotions through her portraits.
In addition to use the fonts and colors featured on this page, I used a white background to make sure the art was front and center in her site. I also created a logo using her name and a compass on the i of her name.
01. Home page with newsletter
02. Homepage
03. Page "Mes aventures"
Newsletter
