Web Design
Café des chats
IN Web Design
Context
Project: Redesign the “café des chats” site based in Montreal, the home page and 2 content page in 6 hours.
Objective: Positioned the site using dynamic, current and innovative design, a coherent structure while keeping the warmth of the brand . Create a more attractive environment for cat and coffee lovers. The end goal is to increase their exposure and make the location more visited.
Bias: Used clean lines to create a professional and more established site. Featuring the cafe as a clean and modern place with organic pastries and coffee. I also wanted to keep their DNA and used mostly images that they used on their site to give it a more authentic feel. I also had in mind to create a creative and elegant site while giving out clear and organized information.
Note of intent
I created a graphic identity modern and elegant but also used handwritten elements to reflect the warm and fuzzy side of the café. I created a menu featuring the house rules as well as the list of each cat in the house. I wanted the information and the structure on the site to be efficient.
Pratical information are now in the footer and their social media and newsletter are featured in a prominent way on the site. I also made sure that the copy especially on the newsletter was fun and cute to keep with the tone of the café.
I used fonts and color featured on this page and created a logo using cat paws as the symbol of the site.
